HAPTIC™ stems from efforts to refine the feel of human-machine interfaces (HMI) that began almost half a century ago. In 1976, Alps Alpine commenced production of the TACT Switch™, a switch with a click sensation. Now employed in all kinds of products, including smartphones, home appliances, automobiles and industrial equipment, TACT Switch™ products enjoy a global share of around 40% of the market for similar switches. The driving force behind the TACT Switch™ appeal is the feeling curve (or F-S curve), used to visualize sensations in order to realize the kind of push feel the customer is looking for. Helping to identify the desired characteristics, such as the operating force, return force and click ratio, makes it is easier to accurately craft the right feel.
The push feel we create is everywhere. It is estimated that more than 100 TACT Switch™ products are used in one household, for example in major appliances, remote controls and private vehicles. For nearly half a century, Alps Alpine has sought to refine the feel of its mechatronic components and is a fixture at the forefront of feel creation. The broad range of expertise accumulated through those efforts now lives on in all HAPTIC™ products.