In order to be able to extract the full potential of HAPTIC™, it is essential that we look beyond the hardware to seek effective integration of software, control algorithms and middleware, too. Here, Alps Alpine engages in collaboration relating to HAPTIC™ with leading corporations both in Japan and overseas.
In October 2019, Alps Alpine entered into a joint collaboration agreement on HAPTIC™-related product creation with Immersion Corporation (United States). Then in April 2020, we signed a license agreement covering use of Immersion’s Active Sensing™ technology, enabling evolved feel expression, with aims to strengthen business in the automotive HMI domain. Immersion is a world leader in touch feedback and its technology has been adopted in more than 3 billion products. Alps Alpine has teamed up with Immersion to develop a number of products over the years, including the HAPTIC COMMANDER™, the world’s first tactile sensation device for automobiles, launched in 2001. Under the latest agreements, our companies will work together on haptics innovation, combining HAPTIC™ with Immersion’s advanced software and control algorithms, and create products delivering the superior user experience that is essential for the next generation of automobiles and new emerging services.
Alps Alpine is also collaborating with one of Japan’s leading middleware makers, CRI Middleware Co., Ltd. It could be considered the ideal match-up for carrying out development of products that engage the tactile sense – the pairing of Alps Alpine, with its extensive feel expertise, and CRI Middleware, which specializes in the audio and video domains but has made aggressive inroads into tactile effects in recent years. We have our sights on diverse markets, including amusement and healthcare sectors on top of gaming, virtual reality and other elements of the entertainment domain.