Alps Alpine’s exploration
of “feel” over nearly
Mechanical components were the gateway for Alps Alpine’s dedicated pursuit of feel creation over almost half a century.
A wealth of know-how encompassing feeling curves, force feedback and affective engineering research and HAPTIC™ products giving form to that expertise now have an established presence in diverse markets spanning automobiles to consumer electronics. We explain the HAPTIC™ advantage and the creativity underlying the technology.
How a control device feels influences
how we view the brand.
The Alps Alpine “feel” is all around.
HAPTIC™ brings our feel expertise to life.
As the 5G era takes hold, HAPTIC™ will meet growing needs for feel.
Alps Alpine’s HAPTIC™ offerings
enjoys a rich history and extensive deployment.
Nearly 50 years exploring the essence
of human-machine interfaces.
And 20 years refining force feedback technology.
the world’s first tactile sensation device for automobiles.
More than 100 million units have been shipped as of 2020.