Alps Alpine’s exploration
of “feel” over nearly
Mechanical components were the gateway for Alps Alpine’s dedicated pursuit of feel creation over almost half a century.
A wealth of know-how encompassing feeling curves, force feedback and affective engineering research and HAPTIC™ products giving form to that expertise now have an established presence in diverse markets spanning automobiles to consumer electronics. We explain the HAPTIC™ advantage and the creativity underlying the technology.
How a control device feels influences
how we view the brand.
The Alps Alpine “feel” is all around.
HAPTIC™ brings our feel expertise to life.
As the 5G era takes hold, HAPTIC™ will meet growing needs for feel.
Alps Alpine’s HAPTIC™ offerings
enjoys a rich history and extensive deployment.
Nearly 50 years exploring the essence
of human-machine interfaces.
And 20 years refining force feedback technology.
the world’s first tactile sensation device for automobiles.
More than 200 million units have been shipped as of 2020.
Gaming, virtual reality, automobiles…
HAPTIC™ Reactor has reached numerous markets.
More than 200 million units have
been shipped to date.
Two resonance points deliver diverse,
realistic vibrational sensations.
One resonance point (newly developed)
gives a powerful vibration force.
And we partner with driver IC manufacturers
to provide optimal support.
HAPTIC COMMANDER™ paved the way
for tactile sensation devices.
Functionality and structure have been
tirelessly refined over two decades.
And an active-passive module was developed
for even more enhanced feel.
Now found not only in automobiles…
but also diverse sectors of industrial
and consumer electronics markets.
JST ACCEL project involvement.
Development of HAPTIC™ Trigger – a new type of kinesthetic force feedback device.
Affective engineering research through industry-university partnership.
Agreement on joint collaboration with Immersion Corporation relating to haptics.
And collaboration with CRI Middleware.