HAPTIC™ encapsulates
Alps Alpine’s exploration
of “feel” over nearly
50 years
Mechanical components were the gateway for Alps Alpine’s dedicated pursuit of feel creation over almost half a century.
A wealth of know-how encompassing feeling curves, force feedback and affective engineering research and HAPTIC™ products giving form to that expertise now have an established presence in diverse markets spanning automobiles to consumer electronics. We explain the HAPTIC™ advantage and the creativity underlying the technology.
# 1
HMI – Feel Expertise Comes to Life
How a control device feels influences
how we view the brand.
The Alps Alpine “feel” is all around.
HAPTIC™ brings our feel expertise to life.
As the 5G era takes hold, HAPTIC™ will meet growing needs for feel.
# 2
HAPTIC™ History and Deployment
Alps Alpine’s HAPTIC™ offerings
enjoys a rich history and extensive deployment.
Nearly 50 years exploring the essence
of human-machine interfaces.
And 20 years refining force feedback technology.
HAPTIC™ delivered
the world’s first tactile sensation device for automobiles.
More than 200 million units have been shipped as of 2020.
# 3
HAPTIC™ Reactor
Gaming, virtual reality, automobiles…
HAPTIC™ Reactor has reached numerous markets.
More than 200 million units have
been shipped to date.
Two resonance points deliver diverse,
realistic vibrational sensations.
One resonance point (newly developed)
gives a powerful vibration force.
And we partner with driver IC manufacturers
to provide optimal support.
# 4
HAPTIC COMMANDER™
HAPTIC COMMANDER™ paved the way
for tactile sensation devices.
Functionality and structure have been
tirelessly refined over two decades.
And an active-passive module was developed
for even more enhanced feel.
Now found not only in automobiles…
but also diverse sectors of industrial
and consumer electronics markets.
# 5
Partnership with Academia
JST ACCEL project involvement.
Affective engineering research through industry-university partnership.
Agreement on joint collaboration with Immersion Corporation relating to haptics.
And collaboration with CRI Middleware.
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