HAPTIC™ encapsulates

Alps Alpine’s exploration

of “feel” over nearly

50 years

Mechanical components were the gateway for Alps Alpine’s dedicated pursuit of feel creation over almost half a century.

A wealth of know-how encompassing feeling curves, force feedback and affective engineering research and HAPTIC™ products giving form to that expertise now have an established presence in diverse markets spanning automobiles to consumer electronics. We explain the HAPTIC™ advantage and the creativity underlying the technology.

# 1

HMI – Feel Expertise Comes to Life

How a control device feels influences
how we view the brand.

The Alps Alpine “feel” is all around.

HAPTIC™ brings our feel expertise to life.

As the 5G era takes hold, HAPTIC™ will meet growing needs for feel.

# 2

HAPTIC™ History and Deployment

Alps Alpine’s HAPTIC™ offerings
enjoys a rich history and extensive deployment.

Nearly 50 years exploring the essence
of human-machine interfaces.

And 20 years refining force feedback technology.

HAPTIC™ delivered
the world’s first tactile sensation device for automobiles.

More than 200 million units have been shipped as of 2020.

# 3

HAPTIC™ Reactor

Gaming, virtual reality, automobiles…
HAPTIC™ Reactor has reached numerous markets.

More than 200 million units have
been shipped to date.

Two resonance points deliver diverse,
realistic vibrational sensations.

One resonance point (newly developed)
gives a powerful vibration force.

And we partner with driver IC manufacturers
to provide optimal support.

# 4


HAPTIC COMMANDER™ paved the way
for tactile sensation devices.

Functionality and structure have been
tirelessly refined over two decades.

And an active-passive module was developed
for even more enhanced feel.

Now found not only in automobiles…
but also diverse sectors of industrial
and consumer electronics markets.

# 5

Partnership with Academia

JST ACCEL project involvement.

Development of HAPTIC™ Trigger – a new type of kinesthetic force feedback device.

Affective engineering research through industry-university partnership.

Agreement on joint collaboration with Immersion Corporation relating to haptics.

And collaboration with CRI Middleware.