Alps Alpine —
Shaping the future of
touch for
nearly half a century.
Nearly a quarter-century ago, Alps Alpine began using the trademark “HAPTIC” to develop products focused on the sense of touch, serving a wide range of markets from automotive to consumer electronics.
As force feedback technology became widely adopted across various industries, we came to believe that allowing the term “HAPTIC” to be used as a general name—rather than continuing to use it as our trademark—would better realize our vision of increasing the number of touch-focused products in the world. Therefore, we have decided to discontinue the use of “HAPTIC” as a trademark.
Alps Alpine remains committed to the pursuit of tactile excellence—past, present, and future. We invite you to explore our strengths and originality from various perspectives.
# 1
HMI – Feel Expertise Comes to Life
How a control device feels influences
how we view the brand.
The Alps Alpine “feel” is all around.
Force feedback technology brings
our feel expertise to life.
As the 5G era takes hold,
force feedback technology will meet
the growing needs for feel.
# 2
Force Feedback Technology:
History and Deployment
With nearly half a century of rich history and achievements, we develop HMI systems that engage directly with human touch.
And 20 years refining force feedback technology.
Rotary type tactile device delivered the world’s first tactile sensation device for automobiles.
More than 400 million units have been shipped as of 2024.
# 3
haptic reactor
Gaming, virtual reality, automobiles…
haptic reactor has reached numerous markets.
More than 400 million units have
been shipped to date.
A haptic feedback device with a proprietary structure developed by Alps Alpine, utilizing resonance phenomena through an electromagnetic actuator.
One resonance point (newly developed)
gives a powerful vibration force.
# 4
Partnership with Academia
JST ACCEL project involvement.
Affective engineering research through industry-university partnership.
Agreement on joint collaboration with Immersion Corporation relating to haptics.
And collaboration with manufacturer.
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